About the Innovation Guide
The Dealership InnovationGuide is a free publication from DrivingSales.com full of the good stuff for dealers looking to improve.
Check out the latest issue of the Innovation Guide! It's packed full of the latest vendor ratings and articles that will help dealers identify and adopt best practices that affect their bottom line.
Browse Past Editions:
Posts From DrivingSales
- Mobile Apps vs. Mobile Web (Infographic)Here's an excellent infographic comparing Mobile Apps vs. Mobile Web to demonstrate which one is better for your business. […]
- GM is "Dot Dumb" ...AgainThere's a great article here called Doing It Wrong: 11 Boring Things GM Posted on Facebook. I couldn't agree more with the article. And, like the article itself, I have more to say than just comment on the "boring" Facebook page operation by GM, as well: GM is stupid, or "dot dumb", […]
- Automotive Search and Social: Dealers Must Get on Google Plus TodayIt's no longer an option. Dealers must buy into the concept of Google+ immediately. Today, the site has been called a "ghost town" by publications such as the Wall Street Journal, but the reality is that the effect on search alone is enough to make it imperative. If it gets the traction that we expect in social as well, this will become the mo […]
- 5 Keys to SEO Under PenguinIn April, 2012, Google began rolling out major changes to their search algorithm. The update, known as "Penguin", had dramatic effects on many of the searches that people do on a regular basis. In the automotive industry, the effects were felt by thousands of dealers. Some moved up if they had quality SEO practices being employed on their sites. As […]
- Digital Marketing vs. Digital RetailingDigital Marketing is hot! Dealers are spending more than ever on SEO, SEM, Digital Media purchases, Inventory on-line merchandizing purchases etc. For good reason: many well respected sources tell us that 90%+ of the car shopping process now starts online. So, this spend/focus has managed to get the consumer to the dealer’s inventory listings and even […]
Posts From DSTV
- DSTV Cribs – DealerTrack, NADA EditionRobert Granados gives us a tour of all the exciting things going on at the DealerTrack booth NADA2012. Music: Take Out by The Sound Defects […]
- DSTV Cribs – ClickMotive, NADA EditionJames Kovacs gives DSTV a tour of what is going on at the ClickMotive booth at NADA2012. From the Digital Voice to the Splinternet, James gives us some great insight on how dealers can maximize their web presence. Music: Make Shift Car by The Spark Effect […]
- New Car Shoppers vs Used Car Shoppers, Do They Act the Same?Used Car shoppers focus on the car while New Car shoppers look for the best dealership to do business with. We caught up with Dave Gilmartin from Cars.com to discuss how used car shoppers and new car shoppers differ and what they expect in their shopping experience. Dave expands on some Cars.com findings on how […]
- DSTV Cribs – DealerSocket, NADA EditionHunter Swift gives us a backstage tour of the DealerSocket Booth at NADA 2012. With a rock out theme that featured a grand stage, guitars, amps, groupies to a new Mobile CRM App, and Car Mind Dealer Training, DealerSocket sure rocked out at NADA2012. Take a look for yourself. Song: Absence Artist: Rezonate […]
- DSTV Cribs – Dominion Dealer Solutions, NADA EditionDid you miss Dominon Dealer Solutions at NADA2012? Check out what George Nenni tells us about the changes at Dominion as he shows us around the booth. From integration to single login to a new mobile app for dealers, lots of exciting changes all to serve the dealer. Artist: Muzzy, Song: “Dust Devil” […]
- DSTV Cribs – Cars.com, NADA EditionCheck out what Cars.com did at NADA2012 as Alex Vetter gives us a tour around their booth. From great prizes for dealers to win to the bomb shelter for employees to have a little break, Cars.com showed us how they roll at NADA. Artist: The Spark Effect, Songs: “Breathme” & “Make-shift Car” […]
